A marketing solutions provider offers a variety of print manufacturing services that deliver direct mail, digital print and online marketing integration solutions for organizations throughout the United States. In addition, its customizable online storefronts enable clients to offer a wide range of promotional apparel and hardgoods that build loyalty and strengthen the brand.
The Amazon Effect is alive and well in the promotional goods industry: Companies and their employees expect a fast and easy order experience, quick delivery, and a quality product at a reasonable price.
As a result, this customer invested in building rock-solid relationships with innovative decorators and logistics partners to serve its clients’ needs.
“Many of our large clients have a lot of different logos, which makes their store set-ups more complex,” explained the product sourcing coordinator. “We need to make sure everything is seamless for our clients’ orders, every time.”
The customer learned about Dubow in 2016 and its partnership has grown ever since. Today, the customer helps its client set up online stores and merchandise selections. The orders are automatically fed into the Dubow Management System (DMS)
“We really like the fact that client orders are sent automatically to Dubow and that we don’t have to touch them,” said the coordinator. “That helps with our team’s workload and frees up our time. Before Dubow, I had to touch every single order that came in, which was extremely time-consuming.”
The coordinator also noted the benefit of no minimum orders. Because of Dubow’s efficiency and flexibility of on-demand printing and shipping, the client or their employees can order one item at a fair cost.
Once a client order is submitted, it can be tracked and changed with the Dubow Order Tracking System (DOTS). DOTS is an online order tracking portal for customers that gives them control over every order: changes, cancelations, visibility into key dates, artwork status and more. Changes are communicated to Dubow so the team can respond quickly to order needs.
“I love the DOTS portal!” said the coordinator. “I can track and see where my orders are. It’s much easier and faster than calling or emailing with changes. If I need help with a more complicated issue, I can just jump on chat with a Dubow rep.”
Although most decorators offer a variety of apparel brands, Dubow helps this customer source high-end and hard-to-find brands that clients requested.
In fact, the partnership with Dubow has been so beneficial that the customer has set up an online store for its own employees. “We offer apparel and hardgoods to our employees, and they can personalize the items too,” noted the coordinator. “They can choose from a good variety of clothing and things like cups and tumblers, which are extremely popular. Our employees love Dubow!”
Taking nothing for granted, Dubow continues to heavily invest in technology and process improvements that shorten timelines and make the entire order experience easier. This helps customers like this marketing solutions provider scale and manage a more complex customer base.
As the coordinator stated, “We have so many more clients now, but we can manage that increase because of Dubow’s service and automation.”